Do I have to write more content?
This is a question that I am asked often by clients when I get to the content writing portion of a new website project. You see, what happens is we will give them what we call a working content...
View ArticleGoogle Analytics – Even Better with Webmaster Tools
Google has announced a pilot to integrate some data from Webmaster Tools with Google Analytics. “The initial release will be a set of reports in Google Analytics using search data from Google Webmaster...
View Article5 Ways to Use Pay Per Click & Organic SEO Together
There’s some debate in the online marketing world as to which is more effective – organic SEO or pay per click (PPC) advertising. SEO often provides greater traffic. PPC takes less time and energy. SEO...
View ArticleKeyword Focus Through Good Research
Keyword research is perhaps one the most boring & mundane parts of the SEO to do list when starting a new website project, redesign or arguably when taking a second look at a long running project....
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Keyword Phrases: What you need to know for Business SEO
What is a Keyword Phrase? A keyword phrase is a 1-4 word phrase that a potential customer might type into their web search in order to find your business. This may or may not be a technical or industry...
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Beware Bad Mobile Optimization that Hurts Your Industrial Website
We all hear the buzz about mobile devices changing how people use and access the internet. If recent history is any indication, this behavior is only going to increase instead of go away. Recent trend...
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Optimizing your Business Website With Keyword Phrases
My last blog post dealt with choosing effective keyword phrases for Business SEO. But once you have your keyword phrases selected, how do you put them to work for you? This post will cover the basics...
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Planting the Seeds for Keyword Optimization
Gardening has been a passion of mine for the past several years. Lately, I have found myself answering plant questions from friends, co-workers, and neighbors on a regular basis. I started thinking...
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Using Google Analytics to Track Offline Marketing Campaigns
When your business uses offline marketing such as participation in trade shows or publishing print ads, you want to see return on investment. There may be an increase in your web traffic after these...
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Are Your H1 Headlines Ineffective or Awesome?
No one reads anything without getting past the headline. Make sure your website has useful, informative headlines! H1s are very important. They not only help search engines find your page, they help...
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